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Are digital picture frames really lean back devices?

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entertainment-center.jpgAt home, I have an entertainment center filled with A/V equipment: HDMI receiver, DVD/BD player, VCR (yes, still), Apple TV/Boxee, Comcast cable box/DVR, and of course, the LCD TV. In talking with customers on the phone, I find that most have similar setups. You might be thinking, why don't you use all this high-powered equipment to display photos on your 60 inch 1080i LCD TV and call it a day? Or, just plug you digital camera or USB flash drive into your LCD TV? Or better yet, just display them on your computer?

We have this conversation all the time but how do you really explain the PhotoVu experience and the reasons to buy our products?

I believe it starts with the same reasons we buy all these single purpose devices to watch TV/videos or listen to music...best in class or best product for the job. There isn't any technical reason that all these A/V products could not be scaled down or combined into one. There are also customer usage patterns that a singe company or product isn't going to change. Fundamentally, all of the above A/V devices are lean forward. Meaning, you interact with them a lot. What most don't know is that the digital photo frame is a lean back device. You set it up and forget about it. Then, as you go about your daily business, it enriches your life.

At PhotoVu, we've always taken the approach of working with your entire photo archive. Why? Past memories are just as important as current ones. In some cases, more important. Also, technology should blend into an environment and lifestyle so aesthetics are just as important as functionality. Believe me, very few significant others are going to allow a "computer looking device" to occupy the wall of their living room!

The lean back experience can be very hard to describe until you see it personally. As you go about your daily routine, you're not waiting or expecting to see anything. Then, a photo catches your eye, you pause, look at it for a few seconds or more, and you're off to a happy or sentimental place...as you run to put the next load of laundry into the washer. At times, you'll will be sitting on your couch watching TV then a commercial comes on. You focus on the PhotoVu for a few minutes then drift off into a series of past memories about friends and loved ones. No plan, no order, no interaction, and no...sit down and watch my slide show. It is unscripted, personal entertainment at its best!

In the end, I find it truly becomes the "ah ha!" experience for customers, their photos, and all the lost memories sitting in their shoe boxes.


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